I believe great products are built in layers, each one adding depth and substance, rather than trying to deliver everything in one go. Like lasagne, the best products develop through iterative building: a foundation of research and strategy, layers of design and functionality, and refinement through testing and feedback. Each layer strengthens what came before, creating a cohesive whole that's greater than the sum of its parts. This approach means shipping early, learning continuously, and building complexity thoughtfully over time.